Dive summary: 

• Couples now have the option to "touch" each other while apart through a new mobile app from condom brand Durex. 
• The app works in conjunction with "Fundawear," developed with the help of agency Havas Worldwide, which is underwear fitted with sensors that send vibrations according to controls from a mobile app. 
• The playful product is part of "Durexperiments," a program that tests out products and tactics. 

From the article: 

"Couples who want their own Fundawear have to enter a contest on Durex Austrialia’s Facebook page. Couples must submit, in 25 words or less, how they would use their Fundawear — can only imagine the kind of TMI that will result in. The winning couple will get two five-star hotel rooms to try out their Fundawear and will receive $500 in prize money."