Dive summary:
- Dunkin’ Donuts shows its iced coffee holiday flavors’ success with an interactive Twitter banner that displays cups filled with different levels of its three holiday flavors — White Chocolate, Peppermint Mocha and Gingerbread.
- Dunkin’ Donuts is temporarily giving away three $50 gift cards daily to people that mention their favorite iced coffee holiday flavor.
- Dunkin’ Donuts added 3,000 Twitter followers in the week since it started the marketing campaign.
From the article:
… "As we've grown our followers to over 185,000 now, we want to make sure [Twitter is] relevant and fresh," says Scott Hudler, vice president of global consumer engagement for Dunkin' Brands. "We didn't want to have a boring reskin or rebrand, we wanted to have something meaningful for the folks who follow us." …
