Dive Brief:

• BASE — a mobile provider offering Spotify subscriptions at lower prices — is trying out a new way to market to one of its target audiences: Drones. 
• A recent campaign asked festival ticket buyers to choose their favorite song at checkout, and upon arrival to the festival flying drone "hexacopters" recognizes ticket buyers from their purchase and follows the attendees from the ticket booth to the gates playing their favorite song. 
• Nicknamed "The PartyDrone," the flying Spotify-fueled device was helping BASE reach a critical audience in a flashy, memorable way. 

Dive Insight:

Every since Amazon announced its drone-driven Amazon Prime Air, the idea has caught fire among other businesses. Since The PartyDrone is a marketing stunt, not delivering packages, it will be telling to see if it drone tactic helps BASE.