Dive Brief: 

• Marketers and brands hoping to use drones to impress SXSW goers received some bad news from conference officials. 
• Less than two days before the festival, SXSW posted a no-drone policy to its website—citing an Austin city ordinance. 
• The statement from the technology and marketing conference explained that "the airwaves and/or frequency spectrums generally used in the remote control of drones are too congested during the SXSW event to ensure operation safe from interference."

Dive Insight: 

Marketers at SXSW planning to utilize drones will be disappointed at the news. Conference attendees could be missing out on some cool tech action, too. SXSW has historically been a great place for marketers to show off the capabilities of new products, and would have been a likely place to display the improved technology in drones.