Dive summary: 

• DreamWorks Animation is expected to close a deal this month to purchase AwesomenessTV, a YouTube channel aimed at tween and teen audiences. 
• AwesomenessTV is YouTube's answer to Nickelodeon and features sketch comedy, game shows and sports, music and lifestyle shows.
• The youth-oriented network has generated over 800 million views and has over 14 million subscribers. 

From the article: 

"DreamWorks is not the first 'old media' company to latch onto AwesomenessTV's thriving next-gen brand. Last month, Awesomeness created All Around the World—Mindless Behavior, a 'rockumentary' about boy band Mindless Behavior that was released to about 120 AMC theaters. Nickelodeon is currently in talks to develop a show based on AwesomenessTV's programming."