Zynga has partnered for the third time with DreamWorks Animation, integrating the studio' s campaign for the upcoming movie "Madagascar 3: Europe's Most Wanted" into the social gaming firm's popular Draw Something title. Running through May 31, the campaign on Zynga incorporates video trailers, banner ads, and user-generated content. The UGC feature will entail drawings inspired by prompts related to the movie that players can share socially. ...
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