Dive Summary:
- Dr Pepper ignited an evolution debate on its Facebook page Thursday, posting an tagline with the tagline "Evolution of Flavor."
- As for Friday morning, the ad has attracted 24,368 likes, 2,322 shares and 3,321 comments, many of which are debating the validity of evolution.
- “I ain’t no freaking chimp. No more Dr Pepper for my household. God Bless y’all,” one poster wrote.
From the article:
"... Since the post went up three hours ago, it has been liked more than 15,000 times and received more than 1,100 comments. The post has also been picked up in an atheism forum on Reddit, which has only fueled the Facebook debate even more.
Dr Pepper isn’t the first brand to court controversy on its Facebook page. Earlier this year, Kraft’s Oreos put up a status update in favor of gay marriage, which led to a heated dialogue among Facebook fans. ..."