Dive Brief:

• Ogilvy & Mather's "Sketches" campaign for Dove received the top honor at last week's Effie Awards in New York. 
• The Grand Effie-winning spot drove $24 million in incremental sales and $52 million in media exposure coming from a budget of only $925,000. 
• The viral video — which had women sit down with sketch artists and describe themselves — also won a Titanium Grand Prix at Cannes last year and a Grand Brand Genius from AdWeek last fall. 

Dive Insight: 

Anyone who has been on social media and not living under a rock has seen the "Sketches" video making the rounds. The creativity and success of the spot deserves to be celebrated by the award associations.