Not every content marketer is comfortable with all the media we have to deal with these days. This is partly due to the fact that we all want to maintain control of our content, which isn’t always possible. So how about settling for some assurance instead? Quality assurance, that is.

In content marketing, this means creating a system to help create quality content each and every time. Of course, even the best-laid content marketing plans can go awry for one reason or another. But having a quality assurance program integrated into your plan will help minimize those occasions and enable you to feel comfortable with your content, no matter where it appears across the web.

Do

• Do have a plan
• Do train your team
• Do designate a media monitor

Don't

• Don’t “drive angry.”
• Don’t mumble
• Don’t SEO just to SEO

For details on each bullet, read the full article at Content Marketing Institute.