Dive summary: 

• Break Media's ScreenJunkies have launched a "Don't Back Zach" campaign against Zach Braff's Kickstarter campaign to create a follow up feature to Garden State. 
• ScreenJunkies say celebrities' use of the independent crowdsourcing platform is cheating the system; their claim is that celebrities already have an advantage of money and access. 
• The ScreenJunkies have taken out their own Kickstarter campaign to raise $10,000 to take out a full page ad in The Hollywood Reporter; efforts maybe be futile since Braff's campaign has already surpassed the $2 million goal. 

From the article: 

"'Enough is enough. Famous people have two things we normals don't: money and access. By turning to crowdfunding, they’ve gamed the system, cashing in on their fame to make any project they want with no risk to their own bankroll, and owing no profits to their 'investors' if its a success,' ScreenJunkies' 'Wookie Johnson' wrote in a blog post Wednesday. 'We need to send them a message that this is NOT OK, and with your help we can do just that.'"