Domino’s Pizza has promoted Kate Trumbull from chief brand officer to executive vice president, chief marketing officer, the company announced in a press release. The change, effective Nov. 1, broadens Trumbull’s remit to lead all global marketing efforts for the chain. Trumbull will continue to report to Joe Jordan, Domino’s president of U.S. and global services.
Shifting Trumbull into the CMO role aims to bring greater cohesion to Domino’s marketing leadership and expand its Hungry for MORE strategy to more international markets. Hungry for MORE, which has been a focus for the brand in 2024, centers on four objectives, embodied in the MORE acronym: Most delicious food, Operational excellence, Renowned value and Enhanced by best-in-class franchises. Domino’s is making the value pillar a priority in the near term as fast food companies try to win over price-conscious consumers.
Trumbull, who joined Domino’s from Procter & Gamble in 2011, has spearheaded several memorable campaigns for the brand, along with helping to revamp its loyalty program. Since launching last fall, Domino’s Rewards has driven sales and attracted millions of new members.
Trumbull has served as chief brand officer since March 2023 after climbing the company ranks. WorkInProgress is Domino’s creative agency of record.
Recent marketing initiatives overseen by Trumbull include a campaign promoting the introduction of quality captains — a rotating staff role that ensures all pizzas pass muster before heading out the door — that featured “The X Factor” and “American Idol” judge Simon Cowell. Domino’s earlier this month revived a successful Emergency Pizza program that dishes out a free medium, two-topping pizza to people enrolled in Domino’s Rewards. The latest iteration of the promotion has a tie-in with The Glitch, a space in Fortnite dedicated to custom brand integrations that is run by Amazon’s Twitch livestreaming service.
Domino’s U.S. same-store sales, a key measure of restaurant health, grew 3% year over year in Q3. International same-store sales were weaker, up just 0.8% for the period.
