Dive Brief:
- Dominos Pizza would like you to tell it's new voice-activated app 'Dom' what you want on your pizza.
- Sunday viewers of the NFL were introduced to voice-activated pizza ordering in a spot that ran during the broadcasts.
- In the spot, a man interacts with a mobile app that draws strong resemblance to Apple's Siri, but answers only in pizza-related sentences.
Dive Insight:
Domino's used Nuance Communications to build the software for the app. The pizza chain is known for its innovations—it was the first of its kind when it unveiled the Pizza Tracker several years ago, and other pizza chains have yet to catch up. The introduction of Dom could be a sign that Domino's is simply just way ahead of its competition.
