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Does Google's "Search Ads Lift Brand Awareness" Study Mean What It Says?

Published June 18, 2014
Ambro
Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a... Please visit Search Engine Land for the full article.

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