Dive Brief: 

• A survey from media firm SheKnows offers evidence that "femvertising" —feminist friendly advertising —is effective. 
• According to the survey, 52% of women admitted to purchasing a product because they liked how the marketing and advertising portrayed women. 
• Femvertising also sticks with women: 92% could recall a campaign that portrayed women well with Dove's Real Beauty recalled by the most. 

Dive Insight:

It shouldn't be surprising that women respond to feminist-friendly messaging. As the roar of feminism becomes louder, The survey helps reinforce the idea that marketers should be catering to female customers with marketing that empowers them.