In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games featuring their brands, but chances are that such games would always pale in comparison to the bestsellers that have received widespread acceptance and popularity.

What is the best way for a marketer to take advantage of the gaming passion? Advertising has always been available in gaming apps, but targeting relevant ads with users who take action has been the challenge. This has been the goal of Lifestreet’s Revjet advertising platform… and they are getting results.  …