Dive Brief:
- iOS developers received a beta this week from Apple that shows emojis are going to be more diverse in OS X 10.10.3.
- Emojis that mimic humans— like faces, families, thumbs, hands, etc—will now be available in multiple skin tones to represent more cultures. Also added to the emoji update are more national flags and more family units, like same sex parents and multiple children.
- Emojis have been around for several years, but have only recently been harnessed by the digital marketing community. Just last week, Coca-Cola Puerto Rico created web addresses using only emojis.
Coca Cola se apropia de la felicidad de los emojis en mobile. Creado por DDB, Puerto Rico. #Emoticoke pic.twitter.com/d5hgEkTkXz
— RedactoresP (@RedactoresP) February 19, 2015
Dive Insight:
For millennials, emojis are a part of every day digital conversations. Facebook now allows them and the emoji keyboard is available in most messaging apps. Brands and marketers have had to learn to talk emoji to reach a digitally-savvy crowd. Not only is it politically correct to have multiple skin colors and multiple family styles, but it's also another way to relate to a broader scope of users. Now that there are even more options, emojis are likely going to become even more commonplace in digital marketing.
