- Top 5 trends of the year according to iMedia Connection: Pinterest, year of the infographic, Facebook buys Instagram, branded entertainment, and daily deal shakeout.
- Pinterest has forced brands to have an "image strategy", something that is a completely new for social marketers.
- Initially, lots of marketers jumped into daily deals, but have since learned a lot: 50 -70 percent of daily deal customers don't redeem, they're a lower value customer, Groupon's flexibility on deals is minimal, and more.
From the article:
It has already been a year of amazing developments. We've seen both ups and downs in digital marketing. So while we are all focused on our mid-year business reviews, we should stop and take a moment to revel in the glory that is the online ad industry.
The industry isn't slowing down anytime soon. It's becoming more complex, more confusing, and faster paced than ever.
