Dive Brief:
- Digital ad spending is on the rise at the expense of traditional media, most pointedly TV.
- The Standard Media Index found digital ad spending went up 16% in the U.S. between October 2014 and June 2015.
- Part of this rise came from a $1.1 billion shift to digital from national TV ad spending.
Dive Insight:
The Standard Media Index (SMI) looked at U.S. ad spending between October 2014 and June 2015 and found that digital ads are on the rise, up 16% over that time period. Digital’s rise is eating into traditional media ad buys, most keenly felt in TV where $1.1 billion in national TV ad spending moved to digital over the October to June timeframe. Digital also saw $1 billion in organic growth that didn’t pull any ad dollars from other channels.
Even though digital is eating into TV, it still pales in total dollar terms with spending at $3 billion from October to June and national TV spending at $25.5 billion.
