Dive Brief:
- US Airways made a major mistake Monday when it tweeted a pornographic image as a response to a customer complaint.
- According to several media sources, the airline is currently investigating how the image made it into the tweet.
- The tweet was deleted, but not before several publishers picked up on the Twitter chatter.
We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.
— US Airways (@USAirways) April 14, 2014
Dive Insight:
Even though many brands are pulling hacking stunts on Twitter, no brand would be foolish enough to post a pornographic image. What's surprising is that US Airways doesn't have any software or policies in place to review tweets before they are posted. Right now, the marketers and PR pros at US Airways are living a nightmare, but like so many other things on the Internet, this will hopefully soon blow over.
