Dive summary:
- When the site went down yesterday, The New York Times kept followers up to date on the site and top stories via Facebook and Twitter, but completely neglected Google+.
- The publisher continued to post updates on Twitter, and full stories were posted to Facebook; the paper's Google+ account showed no new activity since Aug. 9.
- President Barack Obama's campaign also notably neglected Google+ when declaring victory in last year's election; even though The New York Times has 1.5 million followers on Google+, they still choose to ignore the network for important updates, suggesting they still don't find the site viable.
From the article:
"Clearly, Google still has a lot of work to do in getting brands to think of Google+ in times like this when social messaging becomes even more important than on a normal day."
