Dive Brief:
- Deutsch New York has been named the lead agency for liquor brand Jagermeister.
- Jagermeister made the decision to go with Deutsch New York after a four-month long review.
- Prior to Deutsch, Jagermeister had Mistress as its lead agency since 2011. The brand had not worked with a lead agency for 25 years prior to Mistress.
Dive Brief:
The Jagermeister brand has a passionate following that has been built through mostly experiential marketing. Deutsch New York will certainly have fun with a brand that is so unique and recognizable.
