Dive Brief:
- Delta Airlines and LinkedIn have teamed up to create Delta Innovation Class, an in-flight mentoring program.
- The idea is to match up high-profile influencers with the business leaders of tomorrow by utilizing the travel time on the way to events.
- Mentors in the program are assigned a seat and interested up-and-comers can pay to sit next to the mentor with the idea that the two of them can talk business.
Dive Insight:
With travel being such a dominant force in the business world today, it's sort of brilliant to find a way to make valuable use of travel time. Not only does this program set up mentors and pupils, but it sure beats sitting next to a passenger that only offers non-stop small talk. Maybe some big ideas will come of these mile-high discussions, but if nothing else, it's at least a good way to sell a pricier ticket.