Dive Brief:
- Facebook is banned in China, but that hasn't stopped the social giant from recruiting Chinese brands for advertising.
- For example, a Chinese interactive game designer spent $1.6 million in Facebook ads that resulted in doubling its daily users for the game League of Angels—despite the fact that the ads could not be accessed in China.
- The main draw to advertise on Facebook is its offering of 1.39 billion active monthly users outside of China— an offer that is enticing to Chinese brands looking to expand globally.
Dive Insight:
Leave it to Facebook to figure out a way to make money from a country where its platform is banned. The social giant is certainly leveraging its assets in a successful way—convincing Chinese brands their ads can help them reach the international market.
