Dive Brief: 

• Entertainment restaurant chain Dave & Busters fell in hot water Tuesday over a tweet with a racial joke. 
• The Twitter handle tweeted "'I hate tacos' said no Juan ever #TacoTuesday #DaveandBusters."
• Immediately, there was a Twitter backlash that prompted the Dave & Busters to remove the tweet within one hour and issue an apology. 

Dive Insight: 

Unfortunately, this type of brand mistake on Twitter is all too common. The bright side is that although there's usually an instant backlash on Twitter -- the repercussions are usually short-lived. As long as Dave & Busters uses better judgment in the future -- their reputation will hopefully survive.