Dive Brief:

• Marketing-analytics firm Datalogix has hired former Starcom MediaVest Executive VP Steven Wolfe Pereira as its new chief marketing officer. 
• Datalogix, which has research linking offline sales to social media advertising, is putting Wolfe Pereira in charge of brand advertising, corporate communications and global agency partnerships. 
• The marketing-analytics firm has experienced a boom as more social networks have gone public and face greater scrutiny over the value of their advertising products. 

Dive Insight:

Wolfe Pereira's hire is likely due to the boom in social networks going public, as with the recent Twitter IPO, and needing more experienced executives to help handle the increase in business. His work helping Walmart expand into Hispanic markets is impressive and he should make a great addition to the team.