Dive Brief: 

• The Digital Advertising Alliance is releasing creative specs Monday that detail how the little blue icon for its ad choices program should be displayed on mobile ads. 
• The blue triangle links to opt-out choice mechanisms provided by Evidon or Truste, allowing a consumer to halt tracking for ad targeting purposes. 
• The specs are meant to create consistency in the ad choices program, detaling color, size, and placement for an instantly recognizable icon. 

Dive Insight: 

Consistency across all mobile ads will certainly help with the ad choices program's brand recognition. That consistency is critical if mobile users are to understand their options when it comes to being tracked for ad targeting purposes. Transparency is always the best policy in matters like this, and the creative specs should help advertisers comply.