Dive Brief:

• A cybersecurity research team, made up of researchers Agostino Specchiarello and Andrea Stroppa, is warning Facebook users the products advertised on the site have a good chance of being counterfeit. 
• According to a study of 1,000 ads on Facebook, 24% turned out to be pushing fake labels from brands like Ray Bay sunglasses, Louis Vuitton bags, and Ralph Lauren polo shirts.
• The team also warned users that clicking on those ads could put credit card information at risk—and the companies pushing counterfeit items aren't stringent on security. 

Dive Insight: 

Word getting out about fraudulent ads could significantly hurt Facebook's advertising business, as it is dependent on clicks. For that reason, the social giant should be taking studies like these seriously to not only protect itself, but also to protect the legitimate advertisers on its site. "Facebook should do more, and must do more against this," Stroppa told Mashable.