Dive Brief:
- Retail chain and pharmacy CVS has announced it is opening up an agency creative review.
- The review for a new creative agency will include current shop Arnold that has been working with CVS since 2010.
- CVS media spending reached $115 million in 2013.
Dive Insight:
Arnold is expected to defend its position as creative agency for CVS amid some serious competition. That being said, if CVS was completely satisfied with Arnold's work there would be no review. Netting a huge chain like CVS would be a big win for any agency.
