Dive summary:
- Analytics firm Curalate adds Instagram to tools and claims to be first to combine Pinterest and Instagram analytics in one dashboard.
- The combination of Instagram and Pinterest data provides brands several advantages including being able to re-post popular Instagram photos to Pinterest.
- Curalate's tools also allow for brands to separate engagement on brand-posted content versus fan-posted content for deeper insight to what content attracts attention without the brand's involvement.
From the article:
"Promotions are one thing, but the real meat of the platform lies in the insights it can surface. Curalate is able to track a Instagram post's like and comments so that a brand can see how that popularity translates into added followers, but also capitalize on the popularity. Denim brand 7 for All Mankind used the platform to identify that an image was resonating on Instagram. It then pushed that out as a Facebook ad, resulting in the brand’s most engaged ad on that platform to date, Gupta said, though 7 for All Mankind wouldn’t share specific performance metrics."
