Dive Brief:

• Curalate, a visual analytics platform, has added support for Tumblr. 
• This addition makes Curalate the first visual analytics platform to span Facebook, Instagram, Pinterest, and Tumblr. 
• The platform reports that 75% of posts on Tumblr are images with no text, making them "completely invisible to many other analytics tools." 

Dive Insight: 

With the growing popularity of sites like Tumblr and Pinterest — the site Curalate started its analytics platform for — the need for visual analytics is increasing. For marketers that utilize those platforms, a way to analyze performance and see data is crucial. Curalate is now filling in a hole that many other analytics platforms are missing.