Dive Brief:
- Ohio-based e-commerce shop Crown Partners has been acquired by Publicis Groupe.
- Crown will be folded into Publicis-owned Razorfish's technology platform services — likely a smoother transition, since both entities use the e-commerce platform Hybris.
- This will be Publicis' first acquisition since the infamous failure of its planned merger with Omnicom.
Dive Insight:
Digital has been a focus of Publicis Groupe for the last several years. This latest Crown acquisition emphasizes that. As Publicis navigates the wreckage of its failed merger with Omnicom, digital will continue to be a majority of the holding company's revenue.
