Dive Brief: 

• Andrew Golis -- one of Atlantic Media's entrepreneur-in-residence -- has been developing a new social site that he believes will help users shift through the informational clutter of the web.
• The new site is dubbed This.—with the extra period— only allows for each user to post one link per day.
• The hope is that This. will present the highest quality information rather than a steady stream of content that's hard to follow. 

Dive Insight: 

Despite a name that might be problematic, This. could be on to something. Readers could benefit from fewer posts, and marketers could benefit from less noise as well. It certainly won't be able to replace Twitter or other instantaneous sites for breaking news, but for general content This. could prove to have its advantages.