Dive Brief: 

• The new anonymous social sharing app Heard believes it may have solved the digital content discovery problem. 
• The app utilizes the Netflix algorithm to predict preferences for online content based on user activity in the same way the subscription service delivers TV and movies. 
• Huffington Post and Funny or Die have already signed on with the app as content partners. 

Dive Insight: 

The amount of online content produced every minute is almost unfathomable. There are already certain avenues for content discovery—social media, for example—but the process is not considered very effective. Many attribute Netflix's success to its algorithm, which is good news for Heard. The easier it is for users to find content relevant to them, the better chance content producers have of reaching the right audience.