Dive Brief:
- The young social network Ello has received a wave of attention recently after Facebook locked out drag queens from accounts where the performers used their stage name. Facebook policy requires legal name use.
- Users on Ello aren't required to use their legal names, which makes it attractive for performers or users who want to be a bit more anonymous.
- The platform claims it will never impose advertising on its users or collect private data for the use of ads— another reason some are taking an interest.
Dive Insight:
So far, marketers shouldn't worry too much about needing a presence on Ello, mostly because the platform discourages brands from joining. As of yet, it's not clear how Ello plans to gather revenue.
