Dive Brief:
- Alan Braverman, Silicon Valley veteran and co-founder of Yammer— a startup acquired by Microsoft for $1.2 billion— has launched a new app that's betting sounds bites will be a new hot thing.
- Named SoBo, a mashup of social soundboard, allows users to record six-second sound bites and send them to friends and post to social networks.
- The app is a "Vine for audio" of sorts that could eventually be a marketing tool. Braverman envisions "sponsored soundbites" on Twitter, for example.
Dive Insight:
On the surface, the industry seems a bit saturated with apps to send messages, and video apps like Vine already have audio capabilities. Nothing should be counted out though — even seemingly useless app Yo continues to attract users and marketers. If SoBo can find a user base, the marketers will follow.
