Dive Summary:
- Apple's controversial "Genius" ads, which the company launched during the Olympics and critics said made viewers appear ignorant, have now been pulled from both Apple.com and YouTube.
- Apple stopped airing the commercials on TV shortly after critics started questioning their message, but said that they were only intended to be shown for the first part of the Olympics.
- Only recently have the commercials been cut from popular video websites as well.
From the article:
Apple has removed the controversial 'Genius' TV spots from its YouTube channel and from the Apple.com marketing page for the Mac. The ads were poorly received with some critics asking if it was a good idea to make potential customers seem clueless. Others thought they were excellent ads that showed non-technical Mac buyers the support options available...
