Apple's new Siri campaign starring Samuel L. Jackson and Zooey Deschanel drew the ire of Ad Age TV Editor Brian Steinberg this week, but turns out consumers love them. If you believe ad-effectiveness company Ace Metrix, in fact, they're rejuvenating the Apple brand.
The two ads were the most-effective ads to premiere in the week ending April 20, according to the company. They were also the second- and third-most effective mobile phone commercials of 2012 based on Ace Metrix measures, right behind Samsung's Galaxy Note campaign, which has been airing since February and was the most effective ad of the quarter.
