Dive summary: 

• Forrester Research's new digital marketing report reveals untrusting attitudes from online consumers towards social media marketing. 
• The survey of 58,000 online consumers ranked social media posts from companies low on the list of trustworthiness, just above mobile applications, banner adds, and text messages from brands. 
• In contrast, online consumers ranked brand recommendations from friends and family and professionally written reviews at the top. 

From the article: 

“'Brand-led advertising online and offline has lost its allure,' notes report author Tracy Stokes. 'Today’s consumers decide where, when, and how they want to engage with brands. With multiple interconnected devices at their fingertips at any one time, these perpetually connected consumers can opt in or out of content as they choose… Marketers face a higher bar to engage consumers, who have more media options than ever before.'”