Dive Brief: 

• With over 18,000 followers, software company Constant Contact proves that B2B companies can benefit from Pinterest too. 
• The company,which caters mostly to SMB businesses and nonprofits, has developed a Pinterest account that ranks in the top five traffic drivers to the website and that ranks higher than their LinkedIn page in Google search. 
• Constant Contact gives these tips to B2B businesses that want to use Pinterest as a marketing tool: expand your idea of what your brand is, think visually, and have a curation-focused mindset.

Dive Insight: 

Constant Contact provides a perfect case study for B2B marketers who want to make an entrance to the platform. Just because a platform isn't widely considered a B2B platform, doesn't mean it isn't valuable. At the end of the day, each business is built of people, and as long as you are reaching the right ones, Pinterest can be a effective method to reach the B2B market.