Dive Brief: 

• Conde Nast, publisher of Vogue and The New Yorker, has released an internal document that one editor called the "Magna Carta" of native advertising. 
• The 4,000-word document is a guidebook for editors and publishers that outlines how the company will handle native advertising online. 
• The document is meant to be used as a reference whenever editors and publishers have disputes over native advertising. 

Dive Insight: 

Native advertising, while growing, is still in such a state of flux that it can be tricky to define the boundaries. Putting guidelines into writing could certainly help the process run smoother. The only downside would be the possibility that offering up a strict set of rules could stifle innovation in developing new ad products in the native sphere.