Dive Summary:

• Step 1: Test emails on multiple platforms and pay close attention to the platforms most popular with your subscribers.
• Step 2: Make sure to go-mobile by using text in addition to HTML for text-only tools such as Blackberries.
• Step 3: Run spam checks before sending and keep a close eye on overall deliverability because the best way to a solid email campaign is to make it into the inbox.

From the article:

What goes into a successful email marketing campaign? For a relatively basic component of online marketing, there are a lot of points to consider when sending out the perfect eblast. Do you have an attention-grabbing subject line? Are you sending the right content, and at the right time? Will the content show up on different platforms and devices?

If there’s one thing we learned from Pardot’s recent survey of B2B marketers, it’s that email (though its role is evolving) is far from irrelevant in today’s marketing world. Researching best practices, trying out different formulas and optimizing your email marketing campaigns are all worthwhile time investments...