Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard. View past comics in the archives here.
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Comic Dive: Super Bowl Product Blitz
Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products.
Recommended Reading
- Super Bowl LIV: Tracking every ad for 2020’s big game By Nami Sumida • Updated Feb. 3, 2020
- How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl By Peter Adams • Jan. 29, 2020
- Heinz uncaps new HoneyRacha condiment as part of Super Bowl play By Dianna Christie • Jan. 9, 2020
- Doritos rebrands Post Malone as Post Limón for new product push By Dianna Christie • Jan. 27, 2020
