Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard. View past comics in the archives here.
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Comic Dive: Reality of in-housing sets in for brands
While major companies flaunt their in-house marketing teams, many struggle with attracting talent and energizing creatives.
Recommended Reading
- ANA: In-house agencies struggle with energizing creatives, attracting top talent By Dianna Christe • July 17, 2019
- Verizon reveals the challenges and opportunities of in-house agencies By Natalie Black (Koltun) • April 9, 2019
