Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard. View past comics in the archives here.
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Comic Dive: It's In The Game
Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over.
Recommended Reading
- How brands can score with esports marketing By Shane Schick • April 8, 2019
- How uncool Mastercard cracked the esports code with 'League of Legends' By Peter Adams • Sept. 26, 2019
- AB InBev looks to be esports' official beer with trademark applications By Dianna Christe • July 3, 2019
- Louis Vuitton designs for 'League of Legends' By Barry Levine • Sept. 24, 2019
