Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard. View past comics in the archives here.
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Comic Dive: Halloween Hangover
Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.
Recommended Reading
- Budweiser reimagines Halloween mugshots for 'Drink Wiser' campaign By Dianna Christe • Oct. 24, 2019
- Burger King lets spirits taste test new Ghost Whopper at seance By Barry Levine • Oct. 22, 2019
- Skittles' 1st Halloween ad in years flips the witch's role By Barry Levine • Oct. 8, 2019
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Jägermeister conjures 'Darke Spirits' in geotargeted ad campaign
Mobile Marketer
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Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris
Mobile Marketer
