Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard. View past comics in the archives here.
![](https://www.marketingdive.com/user_media/diveimage/Football_Strategy_FINAL.png)
As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.
Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard. View past comics in the archives here.