Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard. View past comics in the archives here.
John Hazard
An article from
Column
Comic Dive: Brands Open the Football Playbook
As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.
Recommended Reading
- Pepsi kicks off campaign to celebrate NFL's 100th season By Barry Levine • Sept. 5, 2019
- Bud Light brings back Victory Fridges at a pop-up appliance store By Barry Levine • Aug. 29, 2019
- Dr Pepper renews mock TV series 'Fansville' as college football gears up By Barry Levine • Aug. 20, 2019
-
Jersey Mike's swaps free food for app downloads on fall tailgate tour
Mobile Marketer
