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Dive Brief

Collective partners with ZenithOptimedia for TV analysis

Published March 20, 2014
By
Contributing Editor
Al Ibrahim

Dive Brief:

  • Advertising agency ZenithOptimedia has partnered with ad tech firm Collective to help marketers effectively target TV audiences. 
  • ZenithOptimedia is utilizing Collective's TV Analytics platform to determine the online behavior of customers and aligning it with their TV preferences. 
  • The data collected from the partnership will be used to provide ZenithOptimedia clients with advice on what TV ads to buy. 

Dive Insight: 

ZenithOptimedia and Collective are among a large group of entities attempting to draw the connection between online and TV behaviors. It's a multi-screen world today and those who can connect the dots will be the most successful. As an agency, ZenithOptimedia has made a smart move to partner with a TV analytics platform to help clients. 

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Filed Under: Data/Analytics

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