Dive Brief:
- Video ad platform Virool has rolled out two new free tools Tuesday—ChannelWatch and VideoSpy —to help brands compare notes with other brands on YouTube.
- To preview the tools' abilities, Virool shared data on major soft drink rival brands Coke and Pepsi.
- In a head-to-head comparison, Pepsi has more subscribers, roughly twice as many as Coke, while Coke's engagement rate more than doubles Pepsi's.
Dive Insight:
Virools new free tools should be exciting for digital video marketers, as now there is an easy way to see how a brand compares to its peers. The comparison of Coke vs. Pepsi shows that more subscribers does not always mean that you've got the best approach at targeting audiences. If nothing else, it can be an interesting tool to compare the digital strategy for rival brands.
