Dive summary:
- Ominicom Group agency TBWA has created a mobile app, CoCreator, that it calls a "business speed-dater" for connecting startup founders and CEOs with people who can help their business.
- Within the app, startups can find branding, communications, product and business development gurus from Berlin, Brussels, Helsinki, London, Los Angeles, New York and Paris.
- Director of Media Arts and chairman of TBWA Arts Lab Lee Clow hopes the app creates the same kind of collaborative relationships that the agency had with the late Steve Jobs, CEO of Apple.
From the article:
"It's meant to work in six simple steps. First, sign up using your LinkedIn profile and your elevator pitch. Then specify your chosen area of collaboration. Third, browse the available experts related to your field. Then connect with those best suited to your needs. After that, converse with those who show interest in your idea. Lastly, develop your business with the help of your new collaborator."
