Dive Brief:

• Wendy Clark, Coca-Cola's senior vice president-global sparkling brand center, will be moving to the spot of president-sparkling and strategic marketing for Coca-Cola North America.
• Current North America head Katie Bayne will be transitioning to Clark's former position in global marketing. 
• The move is in response to the North America territory marketing lagging behind the global initiatives. 

Dive Insight: 

The beverage brand previously used global initiatives in the North American market with some success. To help move the focus, it makes sense to transition the global head of marketing to the North American market to see if campaigns and initiatives can be improved. The North American branch has also lost several key executives recently, which could be contributing to the decline. Shifting the strongest employee to the weakest area is a solid strategy.